User feedback - the key to unlocking product quality

Swimming in a sea of product options, users can afford to be selective. Best-in-class companies focus on quality to drive user satisfaction and business outcomes. unitQ helps you measure and improve product quality by harnessing the power of user feedback.

Category-leading companies rely on unitQ to reduce churn and build loyalty.

The pyramid of product quality

While organizations instinctively understand that quality matters, it’s not clearly defined. We believe that product quality consists of three levels that build on top of each other.

Maintaining quality is a marathon, not a sprint

Your product isn't static, and bugs are inevitable. In an age of agile development, teams face a number of challenges when it comes to maintaining quality.

Speed to Deployment

Ideal QA processes require testing matrices with thousands of dimensions.In rapid deployment environments, post - release bugs are common.

External Factors

API outages and integration changes are beyond your control but have a real impact on your product.

User Experience Issues

Even if there aren't performance issues, user experience gaps can still degrade quality.

New Feature

Requests Users may be currently active but could churn if crucial features don’t become available.

The vicious path of quality deterioration

Quality issues are bound to arise, and when they do, minimizing the time to fix is crucial to preventing long-term problems.

Issue Arises
Support Volume Increases
App Ratings Decline
Conversions Drop
Churn Increases
Flight to Competition

User feedback is your secret weapon

The good news? There is one group of people who are constantly testing your product along all dimensions and providing you with real-time feedback — your users.

unitQ enables you to rigorously analyze user feedback, so you can detect quality issues and make better product decisions.
Companies that find out about quality issues from their customers (tickets, calls, etc.). Source: PagerDuty.